Hospitality and Tourist Services Technician on Board

Location: Bari (BA)
Two-year program: 2025–2027

National Qualification: 9.1.2 Higher Technician for the development of management processes in the tourism and cultural industries

The Advanced Specialization Program in Hospitality and Tourist Services Technician on Board aims to train professionals capable of operating both on board and ashore, managing services related to cruise hospitality and promoting destinations through effective destination marketing strategies.

Context

Tourism remains one of the driving forces of the Italian economy, especially in the international segment, which helps compensate for the slight decline in domestic demand. In this context, the Blue Economy, particularly the cruise sector, is offering increasing job opportunities for specialized profiles such as the Hospitality and Tourist Services Technician on Board. Puglia continues to strengthen its position as a strategic hub for the Mediterranean tourism industry, with 30 tourist ports, 7 active cruise terminals, 85 coastal municipalities involved in marine tourism, and an integrated offering of sea, culture, and hospitality.

Professional Profile

The Hospitality and Tourist Services Technician on Board program trains professionals capable of managing the guest experience in its entirety, both on board cruise ships and during land excursions. Graduates of this program will work primarily in cruise hospitality, tourist information services, and destination promotion, combining international-level hospitality skills with organizational, interpersonal, and digital competencies. The course is offered in collaboration with MSC Crociere, which hosts students in key departments such as the Guest Service Desk and Shore Excursion Office. Here, students will support guest reception, provide information, and assist with the promotion, organization, and sale of shore excursions, with the opportunity to accompany guests on tours.

What You Will Learn

By studying to become a Hospitality and Tourist Services Technician on Board, you will gain essential technical and interpersonal skills to manage the guest experience in the cruise and tourism sectors. 

Specifically, you will learn to:

  • Welcome, assist, and manage internal bookings (spa, restaurants, events, excursions), handle complaints, and address personalized guest needs
  • Use digital terminals, CRM systems, chatbots, and AI tools to optimize response times and personalize interactions
  • Analyze sales and customer satisfaction data to improve service efficiency
  • Promote authentic and engaging tourist experiences, enhancing coastal destinations and their cultural, natural, and gastronomic attractions

What You Will Study

The ITS course for Hospitality and Tourist Services Technician on Board is organized into training modules designed to develop a wide range of managerial, operational, and communication skills. 

You will study:

  • Organization, management, and supervision of departments/services within tourism and hospitality facilities
  • Delivery of tourist information, assistance, and consultancy services
  • Coordinating guided tours and operational management of visitor experiences
  • Design of tourist packages and integrated experiential offers

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