Deep & Digital Tourism for Social Innovation and the Revival of Small Villages
Location Gravina (BA)
Academic Biennium 2025–2027
National Figure: 9.1.1 Higher Technician for the Design, Development and Promotion of the Tourism Supply Chain Offer
Program Overview
The Deep & Digital Tourism for Social Innovation and the Revival of Small Villages program aims to support the revitalization of small villages through digital innovation pathways and a new concept of tourism offer, capable of generating shared well-being and sustainable growth.
Context
The Deep & Digital Tourism for Social Innovation and the Revival of Small Villages responds to the growing demand for slow, authentic travel experiences connected to lesser-known places. At the same time, European and national funding opportunities are geared toward revitalizing historic centers and reversing depopulation. This ITS program shapes professionals who can support this transformation with immersive technologies and a responsible use of AI.
Professional Profile
The graduate of the Deep & Digital Tourism for Social Innovation and the Revival of Small Villages course is an expert in tourism innovation for villages and inland areas, capable of integrating digital technologies, data management, and sustainable approaches to enhance the territory. They promote local development through deep tourism by designing authentic and engaging experiences based on the cultural and natural identity of places. They support strategic decisions using advanced digital tools and predictive models, activate hospitable communities, and regenerate the local socio-economic fabric. Their work is rooted in the territorial context and focused on social cohesion and sustainability.
What You Will Learn
By attending the Deep & Digital Tourism for Social Innovation and the Revival of Small Villages course, you will learn how to apply digital innovation to local development and sustainable tourism through the following skills:
- Use IT technologies for the management and analysis of graphic and territorial data
- Create itineraries, experiences, and tourism services consistent with local culture
- Develop high-engagement, inclusive, and authentic content
- Apply digital business ecosystem strategies
What You Will Study
The Deep & Digital Tourism for Social Innovation and the Revival of Small Villages course provides a multidisciplinary foundation for understanding and shaping tourism development in minor territories. You will study:
- Analysis and monitoring of tourism trends and the reference territorial system
- Definition of marketing policies and actions for the tourism-cultural product
- Management of relationships with clients, suppliers, and local stakeholders
- Design, preparation, and marketing of tourism offers for experiential and community-based tourism in villages and smaller territories
Thanks to the Deep & Digital Tourism for Social Innovation and the Revival of Small Villages course, graduates will be equipped to work in a wide range of sectors focused on sustainable tourism and digital innovation in local contexts, such as:
- Web agencies in publishing, consulting, and digital communication
- Public and private bodies involved in enhancing territorial excellence
- Companies producing goods and services for the digitization, preservation, management, and promotion of cultural, artistic, and food and wine heritage
- DMOs, and tourism and territorial promotion bodies and consortia
The course lasts 1800 hours in total, distributed over two years and divided as follows:
– 1080 hours dedicated to classroom laboratory teaching, case studies in the laboratory and/or in work contexts, seminar activities, educational and study visits, project work;
– 720 hours of internship activities in work contexts.
The daily timetable will be determined on the basis of the operational program and may vary from 5 to 8 hours.
Attendance is mandatory for at least 80% of the training activities, under penalty of exclusion from the final exam which will be held in accordance with the methods established by the Ministry of Education and Merit.
At the end of the program, and upon successful completion of the final assessments, students will receive the Specialization Diploma in Applied Technologie (EQF Level 5).
The diploma is issued by the Italian Ministry of Education and comes with the Europass Diploma Supplement. It is valid nationwide and qualifies graduates to participate in public competitions.
Where applicable, and based on the course specialization, students will also acquire competencies to earn the following certifications:
- Certifications for the use of sector-specific software
- English and second foreign language certifications according to the CEFR levels
- Workplace safety certifications
- HACCP certification
- Advanced EIPASS certification (ITS acts as a certifying body)
The ITS program also qualifies for participation in ITP teaching competitions starting from 2025 and for roles in Public Administration.
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