Innovative management and digital technologies for art, culture and performing arts

Cultural and Creative Industries (CCIs) are defined as companies that are mainly or exclusively engaged in the conception, creation, production, development, dissemination, conservation, research and valorisation or management of cultural products, cultural heritage and related innovation processes. Also associated with these are the creative driven, i.e. activities that, although not part of the supply chain, employ cultural and creative skills to enhance the value of their products (graphic designers or illustrators, designers, architects, communicators, photographers, video game developers, storytellers, video makers, artists, event organisers).
In Italy, the Cultural and Creative Industries (CCI) sector is one of the fastest-growing economic sectors, generating an added value of EUR 95.5 billion in 2022. In December 2023 a register of cultural and creative enterprises of national interest was established at the Ministry of Culture. This system expresses the constant need for highly qualified figures and the ITS ‘Design and Innovative Technology for Art and Culture’ course, in response to the growing demand for new specialisations, intends to offer an up-to-date overview of the cultural and creative industry sector and to provide the indispensable tools for exercising the ‘profession’ of a cultural entrepreneur, as well as to transmit the skills for the conception and realisation of cultural projects, with the aim of combining cultural and digital design and planning skills with economic and managerial skills.

the ITS course “Design and Innovative Technology for Art and Culture” aims at training a figure specialised in design and management activities for the development of creative and cultural enterprises, in relation to the valorisation and fruition of cultural and environmental heritage, in the organisation of cultural events, exhibitions and entertainment, in the management of hospitality services, both in public bodies and in private enterprises. The course is designed to prepare people for key roles in the creative and cultural industries, combining practical skills, strategic vision and a deep understanding of the sector. Participants will be able to develop strategies for the effective planning and fundraising of cultural events, the management of cultural institutions in the fields of theatre, dance and music, but also for museums, art galleries and cinema, with a focus on new trends in the art world (Digital and Crypto Art).

Participants will be able to:

• produce inclusive and intercultural communication products also for the web and social media
• design creative visuals for corporate identity or brands
• develop marketing and communication strategies for creative and design organisations
• research, analyse and interpret quantitative and qualitative data for the anticipation of cultural and style trends
• guide in standards, including international standards, for the protection of intellectual property
• acquire basic skills in cultural project management
• identify available national and european funding opportunities for cultural projects and preparing project proposals
• develop crowdfunding strategies, create videos and promotional material and manage communications with supporters
• design effective fundraising strategies
• persuasively communicate the vision and impact of the cultural project both online and offline
• create and maintain relationships and networks with partners, collaborators, sponsors and other key figures in the creative and cultural sector